myStoria is transforming the fertility patient experience

An exclusive interview with Jessica Chalk, Founder of myStoria

Welcome back to the podcast! Today, we are joined by Jessica, founder of myStoria, a platform that is revolutionizing how patients experience fertility care. Jessica spent six years navigating fertility treatments, clinics in both Canada and the U.S., multiple cycles, a traumatic miscarriage, and more than $100,000 in out-of-pocket costs. Her journey ultimately inspired her to create a patient-centered solution designed to empower others on this path. This episode was released July 2025.

Jessica, welcome.

Jessica: Thank you so much for having me. I’m really happy to share my story and talk about why myStoria exists.

Jessica’s 6 Year Fertility Journey

Let’s start with your fertility journey. What was it like for you to spend six years in this process?

Jessica: “My journey through fertility was not a straight line. I spent six years trying to have a baby. We went to clinics in both Canada and the U.S., tried a whole bunch of different things, and had a pretty terrible miscarriage that caused other issues. I think we spent well over $100,000 out of pocket.”

Jessica shared that those years felt like living under a dark cloud, with every month dominated by ovulation windows, appointments, and treatments. She admitted she focused on maximizing her chances “almost at the detriment of happiness outside of this journey.” Eventually, she and her partner made the difficult decision to stop treatments—without a baby—and focus on healing.

That must have been incredibly difficult.

Jessica: It was. There was grief, of course, but also clarity. I had this identity crisis where I had to ask myself, “What does life look like for me now? What does life beyond kids look like?” That was when the idea for myStoria began to form.

Turning Pain Into Purpose

When did you know that building myStoria was the next step for you?

Jessica: After I stepped back from treatments, I sat down with a mentor and said, “I just want to solve this problem that I feel so strongly about on the patient side of things.” She encouraged me to sell my business and lean into this work. That conversation changed everything. Creating myStoria has been unexpectedly healing—it forced me to confront the trauma and grief I had buried and gave me a way to channel that into something meaningful.

The Gap in Fertility Care 

You’ve spoken about a gap in fertility care. What was missing for you as a patient?

Jessica: “We’re making life-changing decisions in a very complex process with fragmented information and not a lot of support between appointments. Sometimes you don’t even know if your diagnosis is correct. It felt like care was happening to me instead of me being an equal part of the process.”

Jessica emphasized that many patients feel lost—unsure about what they’re signing, what their options are, or whether their treatment plan is the right one. She saw an urgent need for a tool to give patients context, education, and clarity so they could actively participate in decision-making. 

How myStoria Works 

Tell us how myStoria helps to solve the fertility care gap problem. 

Jessica: myStoria was designed as a command center for patients. The platform allows users to upload all of their medical information into one place—lab results, ultrasound reports, notes from multiple clinics or specialists—and then organizes it into a clear timeline. This means patients no longer have to show up with binders of records or spend half their appointment repeating their history.

In addition to organizing information, myStoria provides personalized micro-education modules—short, digestible lessons that explain medical concepts like IVF cycles, embryo transfers, or PGT testing. This helps patients understand their diagnosis, treatment plan, and what each step means.

myStoria is a patient-centered digital platform created to improve the experience of people going through fertility care. At its core, myStoria acts as a personalized fertility command center, allowing patients to:

Centralize their medical records – It collects and organizes lab results, ultrasound reports, and notes from multiple clinics or specialists into a clear timeline.

Access micro-education modules – These are short, digestible lessons that explain common fertility procedures and terms, like IVF cycles, embryo transfers, and PGT testing.

Track symptoms and ask questions – Users can log symptoms, jot down questions for their doctors, or get help understanding treatment protocols.

Receive concierge support – The myStoria team can help interpret medical records, flag findings that need to be discussed with a physician, and prepare patients for their next appointment.

Join a closed, moderated community – Patients can connect with others at the same stage of treatment or with similar diagnoses, providing emotional support and shared learning.

myStoria is not meant to replace fertility clinics—it’s designed to bridge the gap between appointments, reduce anxiety, and empower patients to make informed decisions about their care.

A Day in the Life of a myStoria User

What does a typical day look like for a patient using myStoria?

Jessica: Users can log into myStoria—or soon, the dedicated app—and add updates from their period tracking app, upload lab results, or simply record voice notes about symptoms they want to discuss with their doctor. They can jot down questions for their next appointment, or schedule a call with the concierge team. The concierge service helps patients interpret reports, confirm they understand injection protocols, and flag any concerns that need to be brought to a doctor’s attention.

The platform also sends supportive push notifications, such as reminders about upcoming retrievals or prompts when logged symptoms might warrant a discussion about conditions like endometriosis or immune issues. “We’re not here to replace the clinic,” Jessica explained, “we’re here to make communication with doctors even better.”

Centralizing Records and Reducing Stress

Host: One of the most stressful parts of fertility treatment can be managing medical records from multiple sources. How does myStoria address that?

Jessica: During her own care, Jessica saw multiple providers: a clinic in Waterloo, another in Toronto, an OB for suspected endometriosis, a naturopath, and even an immunologist in the U.S. She described feeling like the “general contractor” of her own health, trying to make sure nothing conflicted. myStoria eliminates that burden by gathering authorized medical records for the patient, organizing them chronologically, and highlighting what’s relevant.

This means that for second opinions or transfers to new clinics, patients can share a succinct, curated summary with key data points—cycle dates, medication doses, follicle sizes, lining measurements, fertilization rates—without overwhelming doctors with unnecessary paperwork.

Fertility Definitions and Education

You mentioned that education is a big part of myStoria. Can you give some examples?

Jessica: Yes. Many patients don’t fully understand the terminology used during their care. myStoria’s micro-modules cover key topics:

IVF Cycle: The full process from ovarian stimulation with hormones, to egg retrieval, fertilization in the lab, embryo culture, and transfer.

Embryo Transfer: The procedure where an embryo (or embryos) is placed into the uterus to attempt implantation.

PGT Testing: Preimplantation Genetic Testing, which screens embryos for chromosomal abnormalities or specific genetic conditions before transfer.

This knowledge lets patients use clinic time more efficiently and participate in shared decision-making with confidence.

Early Feedback from Users

You’ve already had users on the platform. What have they been saying?

Jessica: The most common feedback is, “I wish I had this earlier.” Patients say the platform reduces anxiety, helps them communicate more clearly with their doctors, and prevents important details from falling through the cracks. Some have discovered critical findings they didn’t even know were in their records until our team reviewed them.

Helping Patients Before They Even See a Doctor

How can myStoria help someone who is just waiting for their first fertility appointment?

Jessica: That’s one of our most powerful use cases. Patients can begin by authorizing myStoria to gather their information and uploading anything they already have. The platform can guide them on which tests might be ordered, help them start tracking their cycles, and prepare them with a checklist of lifestyle factors to optimize, so that first appointment is as productive as possible.

Looking Ahead: The Future of myStoria

Where do you see myStoria five to ten years from now?

Jessica: I want myStoria to set the standard for patient-led healthcare. There are only about 37 fertility clinics in Canada, and demand is rising quickly. Tools like ours can help patients self-advocate, stay organized, and push for the right care. My dream is that universal health records become standard, and that patient platforms collaborate with clinics rather than compete. We’re also building the community side of myStoria so we can match patients by diagnosis or treatment stage, letting them learn from and support one another.

Closing Thoughts

What do you most want listeners to take away from this conversation?

Jessica: “If we can take even one person from feeling completely overwhelmed to feeling confident and supported in their fertility journey, then we’ve done our job.”

Jessica, thank you so much for joining us today. Your story is inspiring and myStoria is clearly making a difference.

Jessica: Thank you for having me. I’m so excited for what’s ahead—for myStoria and for patients who deserve to feel empowered on this journey.

Jessica’s journey from patient to founder shows how lived experience can spark innovation. myStoria is not just a platform—it is a lifeline for patients who want clarity, education, and support during one of the most challenging experiences of their lives. By giving patients the tools to understand their care and participate in decisions, myStoria is helping to create a future where patient-led fertility care is the norm.